The first one

Hi there! I’m Kayla

I’m a visual brand designer and I have a passion for helping businesses and entrepreneurs transform their brand identity to stand out in a saturated market. I spent my first years out of college working at various ad agencies as a User Experience (UX) Designer. Now I use that foundation in UX principles and strategy to enhance my branding design process! Which simply means, there’s informed reasoning behind the aesthetic decisions that I make.

I’m also a Christ warrior, toddler momma, adventurous thrill seeker, coffee addict, and an enneagram 7 if you’re into that. I truly believe life is meant to be FUN and that is what I try to bring to everything I experience and create…including this little space on the internet! 😉

What to expect from this blog

I have many passions in my life (like I said…enneagram 7) but they pretty much boil down to three categories which is what I’ll be writing about :

Branding

As mentioned above, I am a former User Experience designer! I have a background in techniques on user research and believe that it’s a powerful tool to guide visual design.

Which is why I’m so excited to share my processes and techniques to help you elevate the level of your brand! Ultimately, helping you create an EXPERIENCE for your customer which will attract your dream clients!

Lifestyle

I am a stay at home mama with two crazy toddler boys! I’m excited to use this blog to give you a peek into our lives. From recipes, to workout routines to what we are loving/ what’s getting us through COVID19… You can expect a collection of different things here – however it will all be USEFUL. I’m not using this space as a personal diary…I got plenty of those in my home 😉

Adventure

I grew up in the military which means I am not really “from anywhere”. Ha while I may not have roots in one physical place, I do have a deep desire to explore new places and experience all kinds of different activities! I’m hoping to share our family’s adventures here and simple ways you can cultivate a love for exploration in your kiddos.

I am so extremely excited to use this fun creative outlet to produce helpful and useful content!

Thanks for reading my first ever post!! Ha to reward you for reading this whole thing, here is a Gina Linetti quote (she’s my fave)

“The English language can not fully capture the depth and complexity of my thoughts”

You’re welcome 😉